Iron Hop Taphouse was founded with the vision of creating more than a craft beer destination—it was designed to become a welcoming neighborhood gathering place where people could connect, relax, and feel at home. The branding needed to communicate a warm, approachable personality that stood apart from the industrial, brewery-inspired aesthetic common within the craft beer industry. Inspired by the concept of a "second space"—a place between home and work where community naturally happens—the identity was built to foster comfort, conversation, and a sense of belonging. Every brand touchpoint, from the visual identity and environmental graphics to menus, merchandise, and digital marketing, was intentionally designed to create a cohesive experience that encourages guests to return not just for the beer, but for the atmosphere and the community it creates.

The approach: The branding approach centered on creating a cohesive identity that extended beyond the logo. Studiokb developed the logotype, color palette, and typography system, then carried the brand throughout the space with environmental graphics, murals, signage, and curated furniture selections. The identity was also applied across menus, merchandise, marketing materials, and digital platforms to create a consistent and welcoming brand experience.

Middle West Studio needed a polished, strategic presentation tool to help communicate their design approach and connect with potential clients. Studiokb developed a custom pitch deck that translated their brand identity into a clear, visually engaging story — balancing thoughtful typography, imagery, and layout to showcase their work and services. Studiokb also helped develop a brand guide to guarantee a consistent visual and verbal identity across all Middle West Studio channels. The final presentation created a professional, cohesive resource for client meetings and business development conversations.

The approach: Studiokb focused on creating a flexible presentation system that felt aligned with Middle West Studio's design aesthetic while guiding potential clients through their process, expertise, and portfolio. The deck was designed to be both visually compelling and easy to adapt for future proposals and conversations.

At Dane County Regional Airport, I contributed environmental graphics and wayfinding elements as part of a multidisciplinary team of architects and interior designers, including temporary wall graphics, a terrazzo compass rose for the main floor, and graphic treatments for professional workspace enclosures throughout the terminal.

The approach: The project called for continuity with the airport's existing Frank Lloyd Wright-inspired architectural language — a design vocabulary already established throughout the building. My approach was to honor that Prairie School foundation, its geometric patterning, horizontal emphasis, and structural rhythm, while reinterpreting it through a more contemporary color palette, bringing the historic style into a fresher, more current visual expression without breaking from the architectural identity the airport was built on.